Spotlight: Mark Hemetsberger


What drives you?

Feeling like you are achieving something that is bigger than you.

How do you define social entrepreneurship?

Social entrepreneurs are people that are socially minded, want to make difference and start a business to achieve that impact.

Biggest SocEnt trend you have seen in the last 5 years?

Recognition. Awareness and visibility have increased over the last years but we have a long way to go. Having national activities and research helps. Most Social entrepreneurs still don’t identify as such – the sector needs to recognize itself.



I’ve always had a strong sense for social justice and the power of markets. I was lucky to have a strong mentor in my first job who was generous with his time and knew what I needed to do. We found a great way to do that collaboratively.  I went from selling paintball in London in my mid-twenties to working for the Commonwealth Business Council in London, UK. I returned to Australia and started working with the Australian Broadcasting Organization – ABC – which came with a lot of international travel. I got to work at the crossroads of culture and media which really helped me understand how content works in an authentic sense – not just as a tool for marketing.  In 2015, I joined Social Traders as the Head of Marketing and haven’t looked back!



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